Service list
Each service is designed to support specific stages of the campaign lifecycle, from initial strategy through to final reporting.
Management
Core service: active oversight, daily optimisation, budget control, and honest performance reporting across every campaign channel.
Live campaign management with daily monitoring, active optimisation, and transparent reporting. Budget stays on track. Performance stays aligned to the brief. Our most in-demand service, and the one that defines how we work.
Strategy
Best for: brands that need a structured media approach aligned to campaign objectives and budget parameters.
Strategy starts with the campaign objective, target audience, and competitive context. We build a media plan that supports brand performance and maximises budget efficiency across the selected channel mix.
Planning and Buying
Best for: advertisers who need channel-specific expertise and negotiated placement across digital platforms and ATL media.
We plan, schedule, and negotiate media placements across digital and ATL channels. Confirmed delivery with agreed rates and clear reporting on spend and reach.
Creative
Best for: campaigns that need format-specific creative assets adapted or produced for digital and broadcast placements.
Creative support covers asset adaptation, format compliance, and coordination across digital and broadcast ad specifications. Scope is confirmed during the planning stage.
DOOH
Best for: brands building high-visibility, location-based campaigns using digital outdoor media.
DOOH media planning and buying across digital billboards, transit media, and large-format screen networks. One of the most requested services from Adglow South Africa clients.
TV
Best for: advertisers running national or regional brand campaigns across free-to-air and subscription TV.
TV media planning and buying across national free-to-air and subscription channels. Airtime negotiation, scheduling, and delivery confirmation.
Radio and Podcast
Best for: brands targeting national, regional, or niche audio audiences across broadcast and streaming audio.
Radio and podcast media buying across national, regional, and niche audio platforms. Adglow plans and manages audio campaigns alongside digital and ATL activity for full-channel reach.
Campaign workflow
Every campaign follows the same disciplined sequence — from first brief to final audit report.
We start with the campaign objective, target audience, budget parameters, and key performance indicators — no planning begins without a clear brief.
Audience segments are mapped and the right channel combination is selected across digital and ATL to match reach, frequency, and budget.
A detailed media plan is built with confirmed placements, negotiated rates, and a budget allocation that accounts for every line item.
Campaigns go live with active monitoring across all channels. Delivery is tracked daily against the agreed budget and schedule.
Bidding, targeting, placements, and creatives are optimised throughout the flight to improve performance without exceeding the budget.
A full campaign report covers delivery, spend, reach, and results against objectives. Findings inform the next campaign.
CAMPAIGN CONVERSATIONS
Start with the brief — Adglow will confirm the right services and channel mix for your campaign.
